CENTURY 21 is an International Real Estate Franchise which has now set foot in Greece!
This journey started in Q2 2022, with Thinq Digital being chosen to present CENTURY 21 Greece to the digital world! CENTURY 21 is a powerful brand, full of motivation and a relentless attitude, so, the marketing strategy thereof needed to be equally astonishing.
By being in complete communication with the C21 Leaders, we were in the unique position to not only have the list of their goals but to be present in their creation. By examining the franchise’s unique qualities, strengths, and needs, we were able to create a strategic approach that was able to shift and adapt according to the evolving requirements of the still-growing brand of Greece.
This strategy was built specifically made for the locals to get to know the C21 brand and increase awareness in Greece but was also tailor-made to convert the audience into leads.
We also designed the website through extensive research, and extensive user-friendliness efforts in order to produce a stunning result. While consulting the Development team which was also the CRM team to coordinate synchronized funnels that have the efficiency of lead generation and delivery to the client, we started drafting the 2023 approach and the new paid campaigns to come.
We also launched a variety of blogs through multiple magazines in Greece which has given the recognition the client required for their first steps, both on the SEO level and for third-party ad collaborations.
We wanted the absolute finest for our client. Traffic that converts, not just traffic that views.
Greece - A Whole New World
The goal was to create a strategy with a holistic approach to introduce while at the same time promoting the brand in this new country, Greece. A holistic Digital Marketing approach, for every step of the way. From Social Media to Search Engine Marketing, Email Marketing, and thor party ads.
New Brand, New Country, New Audience
When it comes to brand awareness there’s not a one-size-fits-all solution. As marketers, we’re always looking for new ways to keep up with trends and reach our client’s audience.
When launching a new brand, it’s crucial to consider what will specifically engage audiences according to the country and culture. That was exactly the case with CENTURY 21 Greece.
Spreading The Word All Over The World
Since our client was expanding into a new market, the challenge was to create a strong bond between the brand and locals as well as other countries of the client’s interest.
As marketers, we always go a step further to understand important underlying cultural traits and how they might inform the way we approach new markets so we can bring back the best solutions.
From real estate portals to paid ads, you name it!
Growth Is Indeed Inevitable
Just like our motto suggests, the life cycle of a brand is always about changing, evolving, and improving to give its clients the best answers to their questions.
Business growth not only builds stronger bonds with teams and audiences but it boosts business credibility. This is exactly the philosophy that has allowed our clients to broaden their horizons.
+249%
Website Traffic Acceleration
+154%
Local & International Leads
+43%
Following Avg. Increase
What The Head of Busines Development Says
Thinq Digital is an absolute gem! We love working with them, as they always bring to the table new ideas and new approaches to Digital Marketing. Not only did they solidify our brand awareness, but they tripled our leads in less than a year!