SCAVOLINI is an Italian kitchen brand that has been operating in Cyprus for more than 15 years. Our collaboration started in 2021 and we have been creating and executing their digital marketing efforts ever since.
In the first steps of this collaboration, we ensured that the creation of the SCAVOLINI website was a TOP priority. In order to be able to generate leads for our client, it was of utmost importance to create for them a restless “sales agent” who would be at the disposal of SCAVOLINI’s clients on a 24/7 basis.
While the website was developing, our team decided the best social media strategy to proceed with for the time being was brand awareness. This arrangement allowed us and our client to prepare for a new and improved era of SCAVOLINI Cyprus.
We created creditworthy brand awareness campaigns across various digital platforms to re-introduce our client to the market. This strategy has successfully reignited the spark of the audience.
Since these steps have been taken the organic engagement of the brand across all Social Media platforms increased by 427% on average and the Social Media Following increased by 306%.
Then, the time was perfect and the audience was ready for the big reveal of the new and shiny SCAVOLINI Cyprus website. The website was launched and marketed across Cyprus. To complete this set, a lead generation campaign was published which gathered astonishing results by bringing in 150 leads in less than 45 days. Topping it off with a 10% conversion rate, our client was happy and we were ecstatic.
ROI, in this case, is indeed sky-high!
A Brand that Leads to Kitchens
Through a dedicated multi-level marketing plan, that can create the ultimate lead generation opportunities, the thinq digital team was able to pull through amazing results. No time wasters, no unreasonable clients, no wasted campaigns.
Only people that NEED kitchens, and need them NOW!
One Brand, Multi-Channel Marketing
Every business strives to acquire the biggest share of its targeted market. In SCAVOLINI’s case, a multi-channel marketing strategy was the way to go. The stage that our client was at, needed various efforts to mix many distribution and promotional channels into a single, unified strategy.
The ultimate goal? To generate qualified leads for SCAVOLINI.
Multiple Goals Require Complete Synchronization
Many-layered strategies in order to work successfully need to be in absolute coordination and harmony. This approach efficiently and effectively communicates a product or service’s value using the unique strengths of specific marketing channels.
An increased number of channels often translates into a higher number of potential customer touchpoints. This not only gave us an opportunity to engage with their audience but also opened up new channels of communication and lead conversion.
Multiple Goals, One Purpose
For SCAVOLINI our Marketing team has decided on a perfectly unique approach to customer journey optimization.
By combining a customer-centric ad experience, a well-timed website launch, and creatively designed visuals for all digital platforms, our team victoriously has brought 150 leads in less than 45 days.
+427%
Organic Engagement Increase
+306%
Followers Increase
+76%
Monthly Traffic Increase
What The Office Manager Says
Scavolini is an Italian kitchen brand, that deserves the best. Thinq Digital are literally it! We collaborate with them through multiple marketing verticals, but most importantly, through the lead-generation side of things. They managed to get us 150 leads within less than 2 months, with a 10% conversion rate. Simply stunning!